(12-09-2009)
HCM CITY — Viet Nam’s fashion, cuisine and culture will have a 10-year showcase on international style channel Fashion TV, under a VND1 trillion (US$56 million) contract signed by dye and garment producer Viet Thang Jean Trading-Production Co. Ltd.
Under the agreement, about seven hours per day of programming produced by Viet Thang Jean about Viet Nam will appear on FTV in Indochina, 30 minutes of programming a day elsewhere in Asia and 10 minutes a day in other places around the world.
Additionally, for the FTV channel airing in this country, Viet Thang Jean will help “Vietnamise” the standard programming, by adding, for example, Vietnamese translations, beginning in mid-October.
Viet Thang Jean hopes the deal will bring it, and Viet Nam, cost-effective publicity.
“In my opinion, buying blocks of time on a channel costs less in comparison with other kinds of advertising,” said Pham Van Viet, director of Viet Thang Jean.
“Especially, we can make a fantasy mix of programming that we want to popularise within a time limit.”
“We will combine fashion, cuisine and tourism of Viet Nam in our programmes, which will give audiences around the world wider and deeper knowledge about Viet Nam,” said Viet, who plans to expand foreign viewers’ knowledge of Vietnamse food beyond pho and of Vietnamese fashion beyond the ao dai (traditional dress).
Founded in France in 1997 by its president Michel Adam Lisowski, Fashion TV has become one of the most widely-distributed satellite channels in the world, on 31 satellite and 2,000 cable systems broadcating to a total of 300 million households in 202 countries and territories across the five continents. — VNS










