09:19 07/10/2007
VietNamNet Bridge - Managers in the largest firms and business groups in Vietnam had decided how best to respond to policy changes that have resulted in increased competition and uncertainty but not all of them have the best choice, said a research of UNDP on 200 Vietnamese largest firms (Top 200).
Large firms in Vietnam are facing fierce competition and to thrive in the competitive global business environment of the 21st century they must make critical strategic choices.
“Given this context, some of Vietnam’s largest firms are moving into more complex and higher quality products, diversifying into related products and entering new business lines. They are establishing brands, expanding distribution channels and entering new markets,” said economist Jago Penrose, a member of the research group of UNDP.
The Binh Tien Consumer Goods Production Company (Biti’s), a private enterprise in the Top 200, has shown its capacity to respond to increased competition since 1990 when pioneering to build up its own brandname of Biti’s in the country. It is currently promoting its plans to penetrate into China, Cambodia and Laos. Such efforts have helped the company rake in approximately 1,000 billion VND per year in revenue in the last few years.
The Garment Company No. 10 ( Garco 10), a member of the Vietnam National Textile and Garment Corporation, decided daringly to move into higher quality shirts and suits that require more advanced technologies, more investment and skilled staff. This decision has helped Garco 10 compete with some foreign rivals, inherently famous from “normal products” or high volume, low margin and easy to produce garments, said Luong Thi Tuyet, Deputy General Director of Garco 10.
One of the strategic choices of large enterprises includes “diversifying into new business areas,” Economist Jago Penrose said.
He took an example of Biti’s which has recently established a subsidiary in the northern province of Lao Cai to operate in trade, hotels and tourism. Biti’s plans to replicate this in five other locations in Vietnam . Another instance is that the Vietnam Oil and Gas Group (PetroVietNam) is moving into shipping, once the domain of the Vietnam National Shipping Lines (Vinalines).
Meanwhile, developing capital markets, rising land prices and a booming real estate sector have proved irresistible to many of Vietnam’s largest firm.
UNDP’s research also showed that some other companies on the Top 200 have paid special attribution to the expansion of distribution channels since 1990. Noteworthy is the Vietnam Milk Joint Stock Company (Vinamilk) who is remarked as one of the companies having the country’s largest distribution network. Vinamilk now has 183 distribution agencies and 94.000 shops scattering in 64 cities and provinces nationwide.
Regarding contributions to the national economy, the research said Top 200, or Vietnam’s largest firms, is a locomotive for the country’s economic growth. It recommended that the state should encourage domestic firms to invest in core business areas or reinvest the gains into areas which will increase the productivity of Vietnam ’s industry and provide employment.
Garco 10’s decision to make more investment in advanced technologies and skilled staff, or Biti’s recent 3.5 billion VND project to build its owned training institute, have shown an urgent and increasing demand for skilled workers. The Vietnamese government can assist firms in the acquisition of skilled labour by improving the quality of universities and vocational schools, it said.
“Addressing them will facilitate the growth and development of Vietnam’s largest firms and the continued growth of the economy. Only with growing, competitive, large Vietnamese firms will be an impetus for the country to become an industrialised one by 2020,” Jago said.
(Source: VNA)










